Female Explainer Video Voice Over Actor Genevieve Baer

An explainer video is a video used to, well,  explain a product or service, a concept, or how to do something. These videos are used by businesses and organizations around the world as extremely helpful ways to deliver information in a clear and concise way.  They almost always incorporate voiceover narration to help convey their message, set the intended tone, and help keep the audience engaged.

Genevieve has been chosen to narrate countless explainer videos because of her naturally friendly, clear, and energetic delivery. Genevieve has the experience and skills to adjust her delivery to most effectively deliver your message, keep the audience interested, and best represent your brand. Genevieve’s American accent is geographically neutral–appealing to audiences across the country and around the world.

Whether your explainer video is meant as a quick and snappy explanation of your services, an illustration of the benefits your product or service provides, or a step by step guide, choosing the right voiceover talent for your narration is extremely important.

Easy to Understand

The voiceover narration for your explainer video must, above all else, be easy to understand and appealing to your audience. The voiceover must be clearly articulated so that your audience can easily understand the information being provided.

Inviting

At the same time, the voice should be friendly, welcoming, and pleasant to listen to. Most listeners gravitate towards naturally warm speaking voices that are in the medium range for pitch.

Energetic

Content in explainer videos can often be a bit technical or dry.  A listener will quickly lose interest if forced to endure a flat, monotonous, or robotic read. It’s important that the voiceover artist infuse the copy with a bit of spark and energy so as to keep your audience interested. Modern audiences tend to respond to a more natural delivery versus something that is too slick or robotic.

Authoritative

The talent delivering the voiceover for an explainer video needs to come across as an expert. The listener needs to trust that they are being given information from someone who is in-the-know and has a full grasp on the subject; therefore–while friendliness and a natural delivery is important–it’s just as important to come across as a professional. Think about it. If you are listening to a voiceover that sounds like they are an amateur or unsure of the information they are conveying, what will be your overall impression of the company, product, or brand they are representing?  It is of utmost importance that your voiceover represent the trustworthiness and professionalism of your brand.

Why are Explainer Videos so Popular?

Explainer videos have increased in popularity immensely over the years–and for good reason! Explainer videos are extremely effective tools in communicating complex information–in a short amount of time–and in a visually engaging way. Whether animated or live-action, the videos succeed in quickly capturing the viewers’ attention. They make it easier to understand a concept, service, or product. They are short and easy to access and share across various platforms. In short, they are a quick, concise, and cost-effective way to deliver important information or instructions.

Key Reasons for their Popularity

Entertainment Appeal

Live-action, animations, graphics, interesting visuals, and an inviting voiceover make the content far more memorable and engaging compared to just plain text.

Accessibility

Explainer videos often have both audio and visual components–meaning they can cater to diverse audiences including those that have different learning styles, are not native English speakers, have learning disabilities, or are visually or hearing impaired.

Short and Snappy

Easily digestible and bit-size, explainer videos are most often short in length–offering a concise way to deliver important information without overwhelming or alienating an audience.

Versatility

Explainer videos can be implemented on various platforms such as websites, social media, presentations, and email campaigns. That’s one video with a plethora of ways to reach audiences.

Easy to Share

Explainer videos are extremely easy to share and, thanks to their short and entertaining nature, are very likely to be shared on social media–expanding their reach exponentially.

Improved Comprehension

By pairing visuals with an effective voiceover element, explainer videos can increase comprehension of complex content.

Brand Building

Explainer videos are an excellent way for a brand to communicate who they are: what they do, what service they provide, their company values, the company environment, their intended audience, etc.

Industries and Sectors that use Explainer Videos

Explainer videos are often used in every type of industry. Some of the most popular are:

• Healthcare

• Finance

• Technology

• Artificial Intelligence

• E-commerce

• Government

• Automotive

Other popular industries that utilize explainer videos are: Education, Retail, Food and Beverage, Dating, Tourism and Travel, Energy, Real Estate, Insurance, and Entertainment